Fix the most expensive problem in your pipeline.

If you're a professional advisor, you know that the conversion rate is horrible.

Especially if you are looking for clients online.

It's at least 10 times worse than when meeting people in person.

How do I know that?

Because I'm in the same boat.

And because I talk to other advisors and coaches.

What's the biggest issue with doing business online?

It's hard to engage people in a conversation.

Prospects don't show up at appointments.

They are ghosting you.

They are hard to convince.

They don't share their challenges with you.

They are not committed.

What does it indicate?

All of them signal one issue - the lack of trust.

If only this problem could be solved!

Prospecting would be so much easier!

What does the science of influence and persuasion tell us about it?

Dr. Cialdini wrote the book "Influence" 40 years ago, describing 7 universal principles that are based on human psychology.

This book was accredited by the top behavioral scientists and top business people worldwide as the most practical guide to persuasion.

It has been sold over 5 million times!

One of the 7 principles, the principle of Liking says that:

"People prefer to do business with those they like."

Does it apply to prospecting?

100% Yes!

People respond, talk, attend appointments, and open up for those they like.

How can we employ this principle without making mistakes?

The most common and frankly quite annoying mistake is jumping into business too soon.

It's a mistake of "forgetting" to apply this principle.

Do you know what I'm talking about?

An army of people plus automation try to push ads into our email, LinkedIn, Facebook, phone, etc. daily.

How do we like that?

Not much.

We don't pick up the phone, we block SMS numbers, we delete emails, we unsubscribe, or just ignore.

If we reverse statement of the principle it will be obvious that we don't do business with those we don't like.

Even when the offer is fabulously generous.

We don't deal with people we don't like.

Period, full stop.

Because we don't trust these messages.

They don't matter.

It becomes noise.

We want to protect ourselves from it.

And that's a huge loss of opportunity.

What if we want to find people who need our services?

How can we help these people when we're just a noise for them?

Don't violate the most fundamental principle - The Principle of Liking.

Build liking first.

Don't underestimate this important step.

Without it, your best prospects won't hear anything about your offer.

They won't be ready to hear.

Their brain is busy with the questions: "Is this another sales message?"

And there's only 2 seconds for this decision.

Here's the equation:

Quick Sales = Noise => Delete.

Do you want your message to be deleted like any other noise?

Do you want to lose most of your potential clients at the first step?

I'm sure you're losing over 50% of your potential clients there.

To increase the conversion rate, do yourself a favor.

Start from Liking.

Recall from your experience who you buy services from and why.

Recall the first interaction and compare it with your later experience.

If you were happy in the end, then liking should have been there all the way.

Focus on liking from the start.

Don't hop over this important step.

Here's where you can learn how:

https://bit.ly/7-principles-of-influence-mmg

I'll talk about activators and amplifiers of Liking and other principles.

Or, if you don't see me as knowledgeable or experienced enough, you can learn it directly from Dr. Cialdini himself:

https://bit.ly/certified-influencer

Want to learn how to influence others ethically and avoid costly mistakes?

Invest in building your skills at "7 Principles of Influence Mastermind"

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