We won't sell you what Harvard, Stanford, and Wharton will:

If you'd like to learn that, universities with big names will sell it to you for $1,500 to $20,000 and get you busy with it from 2 to 12 months.

But I wouldn't waste my time and money on generic advice and presentation practice where you give up all your power. We have enough of that on YouTube.

What does really make a difference?

Instead of focusing on how to impress people, we'll focus on discovering and solving problems, making collective decisions, and partnering up.

Business is a complex endeavor that involves many parties: customers, vendors, partners, and the team. Each party has unique interests and a point of view.

We'll focus on problem-solving skills and driving decisions. We'll measure our effectiveness not by how open we are to opinions (called "feedback") or by suppressing our emotions (which is a dangerous practice).

We'll measure our skills by our ability to build dialogues and come to agreements.

The following questions will help us gauge the effectiveness of the parties:

Yes, we are not as big as Harvard, but we don't sell good old stuff that you can find on YouTube.

We teach no tricks, no gimmicks, and no generic advice on how to impress people.

We show you how to build your reputation in a clear, honest, and straightforward conversation that aims to solve problems and build relationships.

This is what we call effective communication.