How can you repeat McDonald's success?

How did McDonald's use an Influence principle to increase their dessert sales by 55%, and how can it help you?

Our UK partner, Steve Martin, did research showing how McDonald's uses the Social Proof principle.

At McDonald's, people usually buy burgers and fries but don't purchase a dessert.

Though at each location, desserts are available.

At certain locations, customers were told, "How about a desert?"

And then followed by, "The McFlurry is our visitors' favorite."

This resulted in 55% McFlurry sales increase.

It gets better.

After the purchase of McFlurry, customers were informed what toppings were the most popular.

Topping purchases increased by 48%.

The lesson?

Always inform your customers honestly of what is the most popular.

It'll become even more popular.

Nobody loses, everybody wins.

Well, you're not McDonald's, and you don't sell food.

How can it help you?

If you're a corporate professional and want to offer your ideas to the upper level, act a bit like a server at McDonald's.

Offer options to your "customers" (i.e., executive leaders).

Tell them also what option is most popular in other companies to solve a particular problem.

(Do your research upfront)

The chances that you'll get a buy-in will go up dramatically.

And you'll be given the authority and resources to go ahead with your ideas.

If it helps McDonald's, why can't it help you?

If you want to learn more, join here: https://bit.ly/easy-start-30-min