How social proof could be used for something new?

How could you use the Social Proof principle to support your idea even if you don't have a lot of historical data?

The conventional thinking is that in order to use social proof you'll need thousands of people using your solution successfully.

But what if you have something brand new or just starting your business?

You really can't brag about the popularity of your solution.

Recent research from Dr. Robert Cialdini shows that there's another way of activating the Social Proof principle of influence even when you have limited data.

It's called "Future Social Proof."

Let's say you have a solution, and 25% of the people in the company chose it and found it useful.

Saying that 25% chose your solution is a mistake.

Because it tells everybody that the other 75% chose against it.

What can you do instead?

If you could honestly describe a trend to that 25%, for example:

- 4 months ago, it was 12%

- 2 months ago, it was 18%

- And now it's up to 25%

Now, when you describe it this way, the 25% will be much more persuasive.

Just don't forget that there should be 3 numbers.

Because when it's just one - it's a statistic.

When it's 2 - it's just a change and could go up, sideways, or even down.

But when you have 3 numbers, it's a trend.

And psychologically, we project it into the future.

Bottom line:

Show the growth and there will be people who would be interested in becoming an early adopter.

That is the power of the Future Social Proof.

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