Subscribe to the "Business Relationships Tips"
Still struggling with "stalemates" in discussing your ideas with the key players in your company?
Find out the results of scientific research (Stanford) that reduced deadlocks in negotiation 5 times!
And that is just due to a very small effort that only costs a few minutes.
The research examined negotiation on a complex business contract over email.
Mind you, email communication is one of the most blunt and difficult communication channels we've ever created.
People don't have the opportunity to meet, see each other, exchange emotions, or project personality.
There's very little about human connection.
It's just words on the screen.
Research found that in 30% of cases, negotiation came to a deadlock, and parties walked away with nothing.
But then, researchers made a small change that completely shifted the results.
They asked people to send a paragraph of personal information before the negotiation started.
Something about hobbies, favorite food, music preferences, favorite vacation spots, and things like that.
The results were dramatic.
The number of deadlocks in negotiations dropped from 30% to 6%.
But the most important finding was not the amount of information the parties exchanged.
It was about similarities between them, which activated the Liking Principle of Influence discovered and explained by Dr. Cialdini.
The key factor was the commonalities they shared.
So how can it help you?
Before you approach an important conversation, don't neglect the opportunity to connect with each other, establish rapport, and find common interests.
If you'd like to learn more about the Cialdini Principles of Influence, ask me about this Mastermind group:
https://bit.ly/7-principles-of-influence-mmg
Subscribe to the weekly influence tips and get access to the negotiation podcast recordings:
QUICK LINKS
Weekly newsletter:
BUSINESS RELATIONSHIPS TIPS
Copyright © Bushin Consulting, LLC, 2025